Elegance doesn't need to scream. She imposes herself in silence. At Zapone, we believe that dressing well is an act of respect — for yourself and for the world.
We don't follow fads. We create timeless pieces, made to last. For men who understand that presence and authority do not depend on excess, but on precision.
Each shirt we create carries a purpose: to be an extension of your character. No logos, no embroidery, no visual noise. Because no brand should stand out more than the man who wears it.
We chose noble fabrics, cuts that enhance the body, and finishes that go unnoticed by the hasty eye — but never ignored by those who understand elegance.
Our pieces go well with suits, jeans, tailoring or shorts. Because style doesn't depend on the occasion — it depends on who you are.
We believe in conscious consumption. In the intelligence of having less, but better. On the strength of a wardrobe made by right choices, not quantity.
Zapone exists to dress the man who leads. That inspires. That you don't need to prove anything to anyone.
Just dress like it.
The Sartoria Zapone brand is a São Paulo brand that was born in Ribeirão Preto in 2021. The brand's founder, Moacir Zapone, always had the dream of creating a brand that represented his ideals of intelligent consumption and versatile pieces. Moacir's passion for clothing began much earlier, when he was still a child and accompanied his grandmother Domenica Zapone, who had a small sewing studio at home. After a few years, already at the Faculty of Philosophy, Sciences and Letters at USP in Ribeirão Preto where he went to study Chemistry, he started making “Filô” t-shirts that his grandmother produced and he brought from São Paulo and sold at the college.
"I spent the afternoons with my grandmother Domenica in her small studio, at the back of the house, where she sewed party dresses for her clientele, who were generally neighbors in the neighborhood, relatives or even recommended clients. I remember that clients would bring magazines and ask “Domingas” to design dresses similar to those of the artists in the magazine. At the time, although it wasn't that long ago, there was hardly any talk about ready-to-wear dresses. I remember often going with “Grandma Domingas" on Rua 25 de Março in the center (of São Paulo) to buy fabrics for their customers, at that time "25" had many stores selling imported fabrics and trimmings. Furthermore, my Great Uncle Giuseppe Zapone, my grandmother's twin brother, was a tailor (or sarto in Italian). After a few years, already at the Faculty of Philosophy, Sciences and Letters at USP in Ribeirão Preto where I went to study Chemistry, I started making t-shirts for “Filô” that my grandmother produced and I brought from São Paulo and sold at college.
Italian design was introduced in the brand's first months. Taking advantage of his status as an Italo-Brazilian, Moacir took advantage of his constant trips to Italy to incorporate the Italian style, but never forgetting the Brazilian and São Paulo touches.
" One of the traditions of Italian culture that is reflected in fashion is the use of dress shirts. Italian dress shirts are known for their quality, elegance and variety of colors and prints and are a symbol of good taste and sophistication, which express the personality and tradition of a people who love art and beauty. They are generally made with noble fabrics, such as Egyptian cotton, linen and silk... Italian dress shirts can be worn on a variety of occasions, from work to a romantic dinner. They are made to match pants, suits and even jeans. I added this DNA to our shirts. The important thing is knowing how to choose the right shirt for each moment and harmonizing it with the appropriate accessories.”
In 2020, after a month-long stay in Peru to visit a screen printing professor friend, Moacir had contact with the Peruvian textile industry, large productions and the fast fashion industry. He saw in large companies in Peru basically what he saw here in Brazil: huge mass production and little concern for the quality of the products. It was then that he decided to create a brand that was different, with unique and quality pieces. The trip to the Pima Cotton fields in Peru and the strong influence of Italian design were fundamental to the creation of Sartoria Zapone.
